For our third and final sprint, our Digital Textual Communities group has opted to produce a series of case studies of online communities that each of us belongs to, in order to give an insider’s perspective (or an emic approach, to be technical) about what it was like, in early 2014, to participate in these spaces. Our definition of a digital textual community has been kept deliberately broad, and resonates with what we have been calling the “ambient text”—the state of being surrounded by a flow of digital text, whether in the form of the Gchat windows that pop up unbidden on your laptop while you are attempting to concentrate on something else, the Twitter conversations that you follow while waiting for the lights to change, and the “old media” textual manifestations such as the advertisements at the bus stop or the book that you carry to read on the bus.
I have chosen to write about my neighborhood social network, a digital textual community that I have belonged to since its inception. To keep it anonymous, I’ll give it the pseudonym NorthLondon.org. This site has been in existence for somewhere between five and ten years, and was set up by a private individual with no links to the local government authority or existing community groups. It is sustained by the ongoing care and attention of its founder and a small group of dedicated moderators, and has won international awards for its contributions to improving the neighborhood. Its membership currently stands at over seven thousand. It is not a textual community in the sense of gathering together people to discuss texts, but it is a platform on which communication with others is done almost entirely through text. Participation in it involves, of course, an aspect of identity management. I myself have two identities on the site: a primary one, which my friends know is me, and another more anonymous one for activities that I don’t want tied to my primary identity (usually for security reasons, so as not to give away where exactly I live). I think the site is worth writing about in this context because it is unusual for a social network in that a larger-than-normal proportion of its members have met in real life, evident from the number of events such as pub meet-ups that are organized, and the many threads in which individuals arrange to meet in order to loan each other equipment, pet-sit for one another, swap plant seeds, and so forth. There is some disagreement on the threads, and a small amount of trolling, but for a digital community there is a generally high level of civility, which I put down to the fact that participants are aware that there is a good chance they will know, and be known by, at least some of their interlocutors in real life.
What is it like to belong to this community? I’m wary of waxing techno-utopian, but I feel more at home in my neighborhood than I have in any place that I’ve ever lived, including the sleepy suburb of Sydney where I spent fifteen-odd years as a kid, and NorthLondon.org is at the very top of the list of reasons why. It tells me what is going on. It helps me to find people whose interests match mine. It has helped me to find people who have been happy to lend me various pieces of home hardware equipment, and to lend out various things myself; to uncover local knowledge about who is best at fixing a leaking roof and where the go-to places are for taking small children on rainy days. Through it, I found a nanny share, and a spare flat for visiting friends to stay in. My partner found a cricket team, and through that a group of friends. On my way to and from the tube station and the corner store, I pass people who I know and who will smile at me—a rarity on the mean streets of the capital!—because we have encountered each other first via NorthLondon.org. London has a reputation as a large, hostile city, in a country of famously reserved and unfriendly people, but the virtual community that has grown around this site has managed to cut across many of the social barriers we tend to throw up around ourselves, often for good reasons, in an overcrowded urban environment.
Rising above the personal to the communal level, other good things have been brought about by the site. There has been a great deal of local campaigning, some of its successful, to fix local problems from the mundane (litter and traffic) to the substantial (mistakes made by the local council, which have been pointed out and rectified). Recently, in a high-octane thread (which the writers of Law & Order should totally make into a storyline; I look forward to hearing from them with a proposal to consult), some muggers were reported to be operating along a particular stretch at a particular time of night. Thanks to reports by site members (and, it appears, by police picking up information by lurking on the site) the suspects were caught in a police sting.
One of my favorite occurrences is when a site member comes across a historical document (sometimes by knocking down a Victorian wall in their house and finding it among the rubble) and posts about it. It may be, say, a list of names of residents who lived in a particular road in the 1940s, or a photograph of a road which had just been bombed in the war. This generates a flurry of responses as current residents chime in, asking about who lived in their house, or adding details about the photo. The site provides a platform for recuperating, sharing, and preserving an oral history of sorts about the area that might otherwise be lost. I love learning things about my adopted city, but even more than this I love seeing my neighbors engaging with these historical texts, speculating about the past, making connections, and generating meaning in co-operative ways that are more than a little redolent of the way readers engage with books and with each other. I read those threads with delight, and I see the people who have posted on them in the pub, or walking their kids to school. The many threads of this sort that are woven together on NorthLondon.org make me think of my neighborhood as a text. Sometimes this textuality is almost literal: the sidewalks on one half of my road differ from those on the other half, and one day I discovered from NorthLondon.org that this was due to a historical boundary between local authorities, who had different means of upkeep for their roads. That historical boundary has long ceased to exist, but its traces are still visible in the built environment, and every time I pass them I can read London’s shifting political divisions in the ground under my feet. The digital community, which you could term a geographical paratext, brings the local environment to life in unexpected ways.
Some notes about the interface, as we are in part writing this as a quasi-historical account of what participation in such online communities entails. Much of the site’s activity consists of threaded discussions; those who post in them are informed of updates by email (and these notifications can be turned off). Members can post events; there are groups to which one can sign up in order to be kept abreast of activities in that group. Many members use real names and actual photos of themselves for avatars (I choose not to). As is standard for online social networks, there has been a fair degree of grumbling about the site’s interface, and from time to time moderators respond with changes. There is an automated system whereby the first dozen or so words of new forum posts are sent out on Twitter, meaning that it’s possible to discern the presence of content that moderators have decided to delete. Moderators’ decisions to delete threads or individual posts are from time to time challenged, but the moderators are well-known in the face-to-face world and so there are usually plenty of members who jump to their defense.
In terms of demographics, it is obvious that the site excludes a large proportion of the people who live in the area (which has high numbers of Greek, Cypriot, Turkish, and Polish people): those who do not have English as a first language, and who tend to be older. It’s noticeable when someone is an outsider, because they don’t know the conversational norms, they type in all caps, or they will perhaps come on to the site without a history of prior posts and rant about something that is upsetting them without giving any indication of how they could be practically helped or even contacted. Sometimes site members will offer gentle suggestions; sometimes these obvious interlopers will simply be ignored. As with any community, online or offline, you need to be fairly expert with the established communicative conventions to take full advantage of all the resources the site offers. (I feel like it took me years of lurking on other forums to learn the rules of engagement for this one.) Discursive behaviors that contravene the site’s norms have led me to notice the ways in which I’ve learnt to conform, which include conventions such as these: if asking for advice, signal that you have already done a search; tag your posts correctly (posts asking for recommendations for a good plumber need to be tagged with “plumber”). This is part of a grammar of community participation that is every bit as important as linguistic grammar for laying claim to group membership.
Drawing this back to the idea of a digital textual community, there is an obvious way in which text mediates much of what occurs on the site: users communicate primarily by means of typed text, and to a lesser extent through images (photos and avatars). But, less obviously, this digital textual community could itself be seen as a text: the “book” of the neighborhood, with a depth and breadth of information whose richness owes everything to the profusion of contributing “authors” on the site. As an enthusiastic consumer—and creator—of digital maps, I also think of how much of the information can be tied to specific geographical points, and how the site might be understood as a “deep map” of the neighborhood:
A deep map is a detailed, multimedia depiction of a place and all that exists within it. It is not strictly tangible; it also includes emotion and meaning. A deep map is both a process and a product—a creative space that is visual, open, multi-layered, and ever changing. Where traditional maps serve as statements, deep maps serve as conversations. (“Spatial Humanities,” 2012)
If our smartphones, responsible for so much of the “ambient text” in our environment—such as the NorthLondon.org thread I checked one evening before deciding not to head down the street on which the muggers would shortly be arrested—are making it increasingly easy to link text to geolocation data, this is something that serves to blur the distinction between the book and the map. It’s a feature that I think will increasingly come into play as we imagine the future of books, and the future of the communities that cluster around them.