Do Zimboes Dream of Electric Sheep?

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The act of reading is inextricably linked to the intertwined structures of language and consciousness.

We are conscious beings; as mammals, when we experience the world around us we weave a narrative account of our existence that gives us a retrospective timeline in which to anchor our viewpoint and sense of unitary identity.  We possess a “theory of mind” which allows us to ascribe intentionality to other organisms – the dog bit the postman because it was frightened (and fear provokes a fight/flight response) – a valuable survival ability during our prehistory on the plains of Africa. And we possess language with syntax and deep semantics and grammar, a possibly unique and very powerful capability that allows us to encode behavior and insights and transfer them from one mind to another.

Cognitive philosophers have, over the years, chewed on the concept of consciousness until it is grey and mushy about the edges – but with little digestive success. One thought experiment they use to examine this phenomenon is the idea of the zombie. In cognitive science, a zombie is a philosophical thought experiment: a human being with no interior state, no sense of identity, no “I.” Philosophical zombies do not, as far as we know, exist, but they possess a number of interesting attributes; they presumably eat, sleep, breathe and respond to stimuli, but possess no personhood. If you ask one who he or she is, or what they are experiencing, they won’t be able to frame a reply that encodes any sense of identity: they observe but they do not experience.

To probe some questions arising from philosophical zombies, Daniel Dennett proposed a new category: the  “zimboe.” A zimboe is a special type of zombie which, when asked, will deny that it is a zombie. That’s its sole specialty. It’s like an empty house where the lights are on and nobody’s home, but the absent householder has left a tape-recording of a dog barking or a baby crying playing on a continuous loop to convince burglars that it’s a bad prospect. If you ask a zombie about themselves they can’t tell you anything. If you ask a zimboe about themselves they will spin a convincing yarn, but it’s a lie – they don’t feel anything. Detecting a zimboe is next to impossible because they claim to be conscious; we might be surrounded by them, or even married to one, but we might never know.

When we read fiction or autobiography or any other narrative text that encodes a human experience as opposed to some assertion about the non-human universe, we are participating in an interesting process that Stephen King described as the nearest thing to telepathy that humanity has yet developed. An author has encoded their interior experience, serialized it as text and handed it to the reader in some kind of package. The reader then inputs the text and, using their theory of mind, generates a simulation of the interior mental states the writer was encoding.

What happens when a zimboe reads Pride and Prejudice and Zombies?

The lights are on, but there’s no consciousness present and therefore no theory of mind to be deployed to generate an emulation of the interior states of Jane Austen’s characters. You can quiz the zimboe about their reading matter and they can answer factual questions about the text, but they can’t tell you why Elizabeth and Mr. Darcy are feeling any given emotion, because they lack the theory of mind – the cognitive toolkit – necessary to infer interior states and ascribe them to other entities.

We may therefore expect zimboe lairs to be curiously deficient in the kind of reading matter that provokes emotional engagement and long interior arguments with recalcitrant fictional protagonists who need to recognize the error of their ways, pull their heads out of their fictional asses and sort themselves out.

And, more fundamentally, we may infer the existence of a cast-iron test for whether a person is a person or a zimboe…because zimboes can’t write fan fic. Not even bad fan fic. They probably can’t write any kind of fiction at all, or even reliably recognize the distinction between fiction and narrative fact.

Zimboes don’t dream of electric sheep. And, come the zombie apocalypse, we can use this fact to defend ourselves from them!

Further reading:

Mixtures and Compunds

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As a religious publisher, I am aware of the curse that attaches to making the slightest change to Holy Writ.

All publishers know authors who object to the slightest editorial change to their great opus.

Movies exist, audiobook exists, games and quizzes exist; for news their is journalism. Adding videoclips or databases to a book makes a new synthetic or hybrid product, but the video is still video, pics are still pics, and text is text. Chemists make a distinction between a mixture and a compound: I am not convinced that books-plus can go from mixtures to something new.

Gutenberg was also a bookseller

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It seems clear that consumers may want different formats: a library may desire a sewn hardback that will last centuries; a traveller may want a read-once papeback that fits in a handbag; an older reader may desire larger print. A student may want not whole books but the must-read chapters for his course. All these point to production on demand for books, either by ordering online or by finding bookshops that have printing machines as well. So there will be fewer, larger physical bookstores, and workers in said stores will need to work with publishing software.

This comes with a risk that copyright owners fail to get paid so shop managers and production people will need to be conscious of security as well.

Gutenberg would recognise a world where books are personalised, expensive and made to order, but he would be surprised that there is also the cheap alternative of buying the e-version.

Amazon has recently linked a cut price offer for an ebook to a previous physical purchase – the deal could work the other way also: taste the e-book, then buy physical. But having a history of customer purchasing is a huge advantage in making the link. How copyright owners can verify against abuse is not so clear!

 

the changing role of copy editors

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As authors do not depend on publishers anymore in publishing their works work flows are changing. Authors are more independent in choosing their way of publishing. Still the process of writing itself remains hard work and is not easily done. Self publishing does not mean that the work of copy editors is no longer needed. Texts still have to be read and revised and read several times before they can be published. But where exactly is the place of the copy editor in ebook publishing? Roles are changing and I a m happy to be a part of the changes.

authors must have authority!

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From a young age we are used to being ‘told’ to read this or that; mums, older siblings, teachers, counsellors, mentors, bosses and even competitors come up with forceful suggestions which have the advantage of making their job easier as well as providing topics for conversation.

Authorial authority is a self reinforcing things: how do people know you are an expert: because you have written a peer-reviewed book.  But how come it was reviewed at all, because you are an expert!

Authority is hardly a new concept: but internet collaboration does not seem to enhance it: Wikipedia may be a popular site, but how far can we trust entries? What is the educational level at which entries are written.

authors must have authority!

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From a young age we are used to being ‘told’ to read this or that; mums, older siblings, teachers, counsellors, mentors, bosses and even competitors come up with forceful suggestions which have the advantage of making their job easier as well as providing topics for conversation.

Authorial authority is a self reinforcing things: how do people know you are an expert: because you have written a peer-reviewed book.  But how come it was reviewed at all, because you are an expert!

Authority is hardly a new concept: but internet collaboration does not seem to enhance it: Wikipedia may be a popular site, but how far can we trust entries? What is the educational level at which entries are written.

The Announcement of My Death Was Premature: a Traditional Book Speaks Out

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Many have written my obituary, on more platforms than you can imagine; in old media newspapers, new media blogs, on-line magazines, e-alerts for smart phones. You name the venue and someone has rechoiced at or opined about my demise.

But most of the blather has been misdirected. True, books are evolving, but more in the way that birds and reptiles evolved from a common ancestor. Aspects of the DNA of one organism remains genetically inbedded in the other.

That’s what’s happening with me. Part of my DNA has been spliced, creating spin-offs that will diverge from me, blurring our connection until it becomes almost invisible. Within a short span, children will be enjoying interactive “experiences” that include text, pictures, embedded video, soundtracks, a plethora of options. A paper-bound book will seem as unrelatated to these as chiseled hieroglyphics seems to modern word processing.

But I will survive, surprisingly intact. Of course, I am not immune to the force of evolutionary change.  Already many experience me via dedicated ebook readers, tablets and phones, and wipeable, changeable smart paper beckons from the horizon.

But my magic remains undimmed by these new methods of access. I still have the power to transport a child or its parent into a world of mystical wonder, where pirates battle brigands, where grieving daughters mourn fathers, where a son seeks vengeance for an untimely murder.

I myself provide a unique experience: the opportunity to actually lose yourself in the words. No other medium can do that. And no technological innovation can destroy the siren song of my power.

So do not fret. Not only am I alive and well–in a world of thechnological cacophony, I’m growing stronger.

 

How will books be writ­ten and edited in the future?

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Will there soon be a GitHub for books? Will frustrated authors finally destroy the hegemony of Microsoft Word? What is the role of editing in a literary marketplace rife with self-published books? And most importantly, what does Michael Foucault think about all of this? Find the answers to these questions and more as our authors confront the future of writers and their editors:

Today is your last chance to join us as a co-author! This morning we’ll be tackling the the question, “What will the eco­nom­ics of author­ship be in the future? In what new ways will authors engage with their read­ers?”

Why Microsoft Word Must Die

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I hate Microsoft Word. I want Microsoft Word to die. I hate Microsoft Word with a burning, fiery passion. I hate Microsoft Word the way Winston Smith hated Big Brother. Our reasons are, alarmingly, not dissimilar….

Microsoft Word is a tyrant of the imagination, a petty, unimaginative, inconsistent dictator that is ill-suited to any creative writer’s use. Worse: it is an aspiring monopolist, having nearly 80 percent of the word processing field to itself. Such dominance has brutalized the minds of software developers to such an extent that few can imagine a word processing tool other than as a shallow imitation of the Redmond Behemoth. So what’s wrong with it?

I’ve been using word processors and text editors for nearly 30 years. There was an era before Microsoft Word’s dominance when a variety of radically different paradigms for text preparation and formatting competed in an open marketplace of ideas. One early and particularly effective combination was the idea of a text file containing embedded commands or macros that could be edited with a programmer’s text editor (such as ed or TECO or, later, vi or Emacs) and subsequently fed to a variety of tools: offline spelling checkers, grammar checkers and formatters like Scribe, Troff and LaTeX that produced a binary page image that could be downloaded to a printer.

These tools were fast, powerful, elegant and extremely demanding of the user. As the first 8-bit personal computers appeared (largely consisting of the Apple II and the rival CP/M ecosystem), programmers tried to develop a hybrid tool called a word processor: a screen-oriented editor that hid the complex and hostile printer control commands from the author, replacing them with visible highlight characters on screen and revealing them only when the user told the program to “reveal codes.” Programs like WordStar led the way, until WordPerfect took the market in the early 1980s by adding the ability to edit two or more files at the same time in a split screen view.

Then, in the late 1970s and early 1980s, research groups at MIT and Xerox’s Palo Alto Research Center began to develop the tools that fleshed out the graphical user interface of workstations like the Xerox Star and, later, the Apple Lisa and Macintosh (and finally the Johnny-come-lately imitator, Microsoft Windows). An ongoing war broke out between two factions. One faction wanted to take the classic embedded-codes model and update it to a graphical bitmapped display: you would select a section of text and mark it as “italic” or “bold” and the word processor would embed the control codes in the file and, when the time came to print the file, it would change the font glyphs being sent to the printer at that point in the sequence. But another group wanted to use a far more powerful model: hierarchical style sheets. In a style sheet system, units of text – words or paragraphs – are tagged with a style name, which possesses a set of attributes which are applied to the text chunk when it’s printed.

Microsoft was a personal computer software company in the early 1980s, mostly notable for their BASIC interpreter and MS-DOS operating system. Steve Jobs approached Bill Gates to write applications for the new Macintosh system in 1984, and Bill agreed. One of his first jobs was to organize the first true WYSIWYG word processor for a personal computer – Microsoft Word for Macintosh. Arguments raged internally: should it use control codes or hierarchical style sheets? In the end, the decree went out: Word should implement both formatting paradigms. Even though they’re fundamentally incompatible and you can get into a horrible mess by applying simple character formatting to a style-driven document, or vice versa. Word was in fact broken by design from the outset – and it only got worse from there.

Over the late 1980s and early 1990s Microsoft grew into a behemoth with a near-monopoly position in the world of software. One of its tactics became known (and feared) throughout the industry: embrace and extend. If confronted with a successful new type of software, Microsoft would purchase one of the leading companies in the sector and then throw resources at integrating their product into Microsoft’s own ecosystem, if necessary dumping it at below cost in order to drive rivals out of business. Microsoft Word grew by acquiring new subsystems: mail merge, spelling checkers, grammar checkers, outline processing. All of these were once successful cottage industries with a thriving community of rival product vendors striving to produce better products that would capture one another’s market share. But one by one, Microsoft moved into each sector and built one of the competitors into Word, thereby killing the competition and stifling innovation. Microsoft killed the outline processor on Windows, stalled development of the grammar checking tool, stifled spelling checkers. There is an entire graveyard of once-hopeful new software ecosystems, and its name is Microsoft Word.

This planned obsolescence is of no significance to most businesses, for the average life of a business document is less than 6 months. But some fields demand document retention. Law, medicine and literature are all areas where the life expectancy of a file may be measured in decades, if not centuries. Microsoft’s business practices are inimical to the interests of these users.

Nor is Microsoft Word easy to use. Its interface is convoluted, baroque, making the easy difficult and the difficult nearly impossible to achieve. It guarantees job security for the guru, not transparency. For the zen adept who wishes to focus on the task in hand, not the tool with which the task is to be accomplished, it’s a royal pain in the arse and a perpetual distraction. It imposes its own concept of how a document should be structured upon the writer, a structure best suited to business letters and reports (the tasks for which it is used by the majority of its users). Its proofing tools and change tracking mechanisms are baroque, buggy and inadequate for true collaborative document preparation; its outlining and tagging facilities are piteously primitive compared to those required by a novelist or thesis author; it’s macro language (a descendant of BASIC) is an insult to the intelligence of the programmer, and the procrustean dictates of its grammar checker would merely be funny if the ploddingly sophomoric business writing style it mandates were not so widespread.

But this isn’t why I want Microsoft Office to die.

The reason I want Word to die is that until it does, it is unavoidable. I do not write novels using Microsoft Word. I use a variety of other tools, from Scrivener (a program designed for managing the structure and editing of large compound documents, which works in a manner analogous to a programmer’s integrated development environment if Word were a basic text editor) to classic text editors such as Vim. But somehow, the major publishers have been browbeaten into believing that Word is the sine qua non of document production systems. They have warped and corrupted their production workflow into using Microsoft Word DOC files as their raw substrate, even though this is a file format ill-suited for editorial or typesetting chores. And they expect me to integrate myself into a Word-centric workflow, even though it’s an inappropriate, damaging and laborious tool for the job. It is, quite simply, unavoidable. And worse, by its very prominence, we become blind to the possibility that our tools for document creation could be improved. It has held us back for nearly 25 years already; I hope we will find something better to take its place soon.

What Is the Future of the Editor?

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In his classic essay “What Is an Author?” Michel Foucault offered an analysis of authorship that questioned received ideas about authorial authenticity and originality.

His essay describes authors not as persons but as a “function of discourse,” whether historical, social, or technological (124). Really, his essay ought to be called “What was an Author?” since he ends by saying that “We can easily imagine a culture where discourse would circulate without any need for an author” (138). You can’t help but suspect he’d prefer to live in such a culture.

This is an alienating way to think of authorship, partly because the figure of the author turns out to be not someone who writes but rather someone who is, in a sense, written by circulating social discourses. Your former illusions of writerly mastery turn out to be an effect of your context. A lot of working writers might not find imagining such a world as “easy” as Foucault does.

This way of talking may be less jarring if you realize that you, as an aspiring author or working author-function, are always also contributing to those circulating discourses. So it might be more accurate to say that the author doesn’t disappear in Foucault’s account, but in some sense gets smeared across a variety of locations, persons and institutions, joining a good old-fashioned cybernetic circuit.

Which brings me to the question of my title. The first step in figuring out the future of the editor is to ask a prior, more important question. What is an editor? The editor, like the author, is also a function of discourse. But the editor also has a function. The editor’s job is to be a switching station, a resistant medium through which the writer’s message travels en route to readers (where we understand that reader and writer refer not to persons but to functions).

Without the medium of transmission, communication isn’t possible. Without editorial friction or resistance, writers and readers instantly disappear. Writing wouldn’t be communication but instead be a sort of telepathy or merging of minds. So editing is an ineradicable part of what any author tries to do. It’s not only a good thing that editors exist, but logically necessary that they do.

So the real question of the future of editing is the question of who will edit (not whether someone will edit). Online, writers get to be self-editors, and readers, via various channels (comments, click statistics) also act as various types of editor. The writer’s fantasy of escaping editors is just that: a fantasy. You are always being edited, always self-editing. The question isn’t whether you’ll be edited, but by whom and how. What future platforms will editing happen on? What forms of editing will these platforms encourage and discourage? How will editing be visualized, communicated, and incorporated into new drafts?

We might be able to imagine a culture without authors – though I admit I find it hard too – but in any culture with authors we’ll never eliminate editors. Which is a good thing. We should, instead, celebrate them. And pay them, while we’re at it.

The Future of Editing: Beta Readers and Agile Publishing

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Perhaps it is my personal history as an editor that leads me to believe that no computer or algorithm can successfully replicate the role and work of a professional development or content editor. Regardless of how publishing changes, editors who offer valuable editing and feedback will always be in demand, at least until such a time that telepathy or brain downloads are invented.

That said, there could be considerable transformation in what it means to be a “professional” editor. With the rise of self-publishing (a 60 percent increase in 2012 alone, according to Bowker data), we’ve only seen the demand for editors increase, with authors more acutely aware of the need for some level of assistance in rewriting and polishing their work. But very few authors can afford professional-level, deep editing. Given how writing processes are evolving – with more online and collaborative work, more serializations and more works-in-progress being undertaken – one can envision a world in which smart readers serve as an author’s first editors.

While some career authors – who likely had to improve on their own and struggle for approval from the gatekeepers – may believe that emerging authors are publishing too early and too quickly without regard for quality, a new model is emerging that allows for those first manuscripts to be published, and for authors to improve as they go, with the feedback of beta readers.

We see this model already in progress in the fan fiction communities. The bestseller 50 Shades of Grey started as work-in-progress within such a community, and was a riff on the Twilight series. Wattpad, with more than 18 million users, provides a sandbox for many authors to experiment, practice and gather early readership. (Even Margaret Atwood is giving it a shot with zombie fiction.)

As authors gain experience and titles under their belt, they may progress from beta readers to more formal, paid editing teams, which may consist of trusted content editors, copy editors and proofreaders. In some community and digital publishing models that already exist, editors are rewarded by receiving a percentage of book sales, which presumably makes them more invested and incentivized to do their best work.

Another possibility, particularly for nonfiction, is crowdsourcing as a replacement for some level of development and content editing. Sourcebooks, a trade publisher, is experimenting with this type of authoring and editing process, which they call their “Agile Publishing Model.” People coming from the technology world would be very familiar with this type of iterative process and framework, which makes content available faster, gets real-time feedback from the target audience and shapes the final product based on collaboration. CEO Dominique Raccah says, “The traditional publishing model – long schedules, creating in a vacuum, lack of involvement with the readers of the end product – drives some authors crazy. This model is a great fit for experts who are highly immersed in their field and where the field is evolving rapidly” (“Sourcebooks Announces”). (Hopefully it’s not lost on readers of this essay that the very thing being read right now is a collaborative, multimedia project that is iterative and crowdsourced, and similar to the agile model used by Sourcebooks.)

A final thought: Future editors may struggle to hang onto their gatekeeping role, and only remain tastemakers if their name carries currency with readers, meaning they become brands that signify something important to both authors and the target audience. Are editors open to marketing and publicizing themselves as brands? It may be a difficult future for today’s editors to accept, since the predominant view in publishing is that good editors “disappear” and are not spoken of; the attention goes to the writer.

GitHub for Books?

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When I started writing my first book in 2003, I’d been blogging for more than three years. I’d learned the value of a conversation with my readers. Most importantly, I’d absorbed the obvious truth that they knew more than I did. So, with the permission of my publisher, I posted chapter drafts on my blog. The result was a variety of comments and suggestions, some small and some major, that in the end helped us produce a much better book.

That process was an early stab at bringing the Internet’s widely collaborative potential to a process that had always been collaborative in its own way: authors working with editors. The notion of adding the audience to the process was, and remains, deeply appealing.

The tools of online collaboration are still relatively primitive, and often discouragingly awkward. But they’re improving, and I’m seeing glimmers of hope that in a few years we’ll have vastly more capable systems.

As Charlie Stross notes elsewhere in this book, Microsoft Word, ubiquitous today for authors and their editors, needs to be replaced. I rarely use it myself, but there are times when it’s the only way I can communicate with an editor. (I prefer to write in a plain text editor and then, if necessary, format in LibreOffice Writer; however, I find Writer even less stable than Word.)

Screenshot from Poetica editing softwareThe Track Changes feature in Word (and Writer) is, of course, a primary reason we all use it. Google Docs doesn’t offer this feature. It should. The closest thing I’ve found on the web for this kind of collaborative editing is Poetica, an early version of an editing tool that recreates much of the style – and I believe value – of traditional editing.

But we don’t do just text anymore. We “write” in mixed-media formats, incorporating charts, videos and more into our work, and e-book formats still aren’t supported as well as they should be. I’m still looking, for example, for a great EPUB-native editor. The open-source Sigil is a fine start, but also very much a work in progress.

Collaboration is going to get a lot more complex. The most famous Internet collaboration is the one almost everyone uses, at least as a reader: Wikipedia. Editing isn’t terribly difficult, though not nearly simple enough for true newbies. Even if it was, Wikipedia isn’t a book with an author’s voice, and isn’t meant to be. Yet it shows many of the ways forward, including the robust discussions in the background of the articles.

Wikipedia articles are also living documents, changing and evolving over time. Could books be like that?

They could in the editing process if we use powerful tools from the software world. I’m thinking here of GitHub, the version control system used by many software teams. What might a book look like created in GitHub? A team at Princeton’s Institute for Advanced Study has shown us with a dense (to non-mathematicians) volume called Homotopy Type Theory: Univalent Foundations of Mathematics. As Wired.com noted in a story about the project, this was more than just an enjoyable project for some reasonably geeky folks: “If they’d tried to write this book by emailing each other files or using something like Dropbox, it would have been a complete mess…. But GitHub made it fun” (McMillan).

At least one writer (with programming skills) is working on a project to make this kind of collaboration easier than it is with GitHub. It’s called PenFlip, and described as “GitHub for Writers.” I’m signing up for the beta.

If books are to become living documents after their original publication – and I believe they should in many cases – we have another major hurdle: the book-numbering system called ISBN, or International Standard Book Number, a unique identifier created for commercial purposes. But the Library of Congress insists that any significant change to a book requires a new ISBN number – and that system is controlled by a single company that charges extortionate rates for individual authors.

There’s actually a good reason for this. If we cite a passage from a book, we need to know what version of the book we’re citing, not just what page (or URL if it’s posted online). Wikipedia archives every edit made to an article, and you can cite any version of the article you choose.

It will get complex, fast, to apply this notion to books. But in an era where some books can and should evolve, we should try. We should hack ISBNs, with or without the Library of Congress’ help (preferably with), and create a system that lets us constantly update our e-books and print-to-order physical books in a way that doesn’t break citations even as it gives readers the most current versions.

The Watershed Manifesto

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The arithmetic magicians of old did not know what fire they handled, what heat they hefted, when they considered the humble ’1′ and the mystical ’0′. Certainly, they knew of power there, but none could have guessed what this dynamic digital duo would be up to come the 21st century.  Indeed, heroic ‘one’ and the Enkidu ‘zero’ are a pair on a journey – and we are all along, passenger and crew.

The recent achievements of this binary couplet are many – but one in particular concerns us here.  Binary has (re)turned content into a fluid. By content, I mean the stuff we generate to fill pages and the grey between our ears.  Story telling, information transmission, all outward expression has been touched and transformed by digitization.

In the centuries-long epoch before alphabets and well before Guttenburg’s galaxy was colonized, story telling and information sharing were accomplished the old fashioned way – orally. Communication streams were fluid and rarely replicated with real precision.  Instead, oral histories and story traditions flowed from central tenants, varied in the telling as they flowed through time.  Communication was an act of memory, social interactivity, creativity, and present-tense, multisensual contexts (i.e. communicating by the hot fire, near those frog-chirpy trees, under the ruddy sunset sky…).

Alphabets solidified the stream.  They freeze the words in place forever, allowing a message to exist independently of the physical presence of the human messenger. Vellum, paper, and clay all substitute for a present-tense story teller, vibrations of air, and semiotic eyebrows.  As we’ve written in earlier posts, the wide spread of the paper codex eclipses orality with a print culture – one that puts the static paper book and its alphabetic encoding at the center of information transfer and story telling.  And this exchange has been at the center of civilization for some 10,000 years.

Things are different now. The advent of binary immediately disintermediated content from container.  And content is a multisensual stream once again.  Digital storage and design allows for the innovation of powerful forms of content delivery. These are post-book opportunities. These new forms allow for a return of the fluidity of yore.  Databases and APIs create a massive open memory archive.  Well-designed user interfaces allow access and amendment to multiple content forms and feeds.

These are our assertions:

We are post-book.  Digital affords us the opportunity to express book content in new effective forms and contexts.  The paper book is an object and as such is easily attended to with object metaphors.  Post-book artifacts and experiences are better characterized with stream metaphors.  Books are visual and tactile objects hinged, strung, and stitched into existence; post-books are engineered watershed ecosystems with multiple content streams and multisensual experiences.

Post-book artifacts and experiences provide
1. multifarious content
2. fluidity over fixity
3. sensuality over monosensual experience
4. multiple content streams
5. dynamic and social marginalia

Post-book content should follow the what we will call the “Daly Principle” after the writings of Liza Daly.  The principle may be stated thusly:  If a post-book work has a central content stream, the additional streams must be:

1. Nontrivial: natural and useful extensions of the central content such as primary source material, obscure topics, deep dives into related topics. These may be provided by the central content author, publisher, or other users. third parties.

2. Immersive: natural and useful extensions of the central content made available to the user “at the moment that these curiosities naturally arrive in the course of consuming the text.”

As a place rather then object, the post-book enables readers (users, visitors?) to co-author the text as well.  The content of a post-book experience may be authored by professional authors, the publisher, or readers.

Everything we state is already evident in the simplest of web pages. Hell, it was true of any MySpace page in 2001. It is true of several notable experiments with reading apps.  We are not calling for the invention of anything new.  Rather, we would like to bring these elements to bear directly on innovations in 1) digital storytelling vessels and 2) the mission statements of publishing companies old and new. Robust and courageous experimentation will yield the future.

By the way, we personally dislike the phrase post-book as a real name for what we describe – it is backwards-facing,  skeuomorphic, and hyphenated. We only employ it here for lack of the imagination to devise a better term.  Whosoever provides a better nomenclature for these new digital reading experiences wins a free phonebook…

What deals will publishers offer in five years’ time?

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Perhaps a better question will be: what will publishers offer authors they want to work with?

I don’t just mean money, but the whole package. Traditionally publishing has included all the production and arguable amounts of marketing and publicity. This all amounts to costs in the end, of course, but it’s never been seen as such by authors or their representatives until now.

All the scribbling world is going indie. New, unpublished writers are, to establish themselves – even if they’re agented. And experienced, well-regarded authors are leaving their imprints – either being dropped or deciding to seek a better way to release their work. This is creating an authorforce that is, to a greater or lesser extent, publishing literate.

At the moment publishers watch the indie scene to see who does well. They pounce on the Hocking and Howey high fliers, but in a few years’ time they’ll have a different breed of writer to consider: the well established indie with a clutch of books and a growing audience. The kind of author who used to make up the midlist. I’m wondering, what deals would they offer?

For most of us it’s unlikely to be bidding wars. But it’s really going to test the industry because it can’t be a standard midlist deal. Most indie authors will have outgrown that.

Help with production

How much production help will a competent self-publishing author need? Of course, some writers loathe production and will be glad to hand it over. Others, though, relish the control (like yours truly) or will have it so smoothly managed that they’d rather hire the help themselves than hand over a bigger share to have it arranged.

A publisher might be able to offer an economy of scale – although they have often cut staff so much they are using the same freelances who are hired by indies.

Here’s an added complication. The book needs to look professional. How would a deal legislate for a situation where a writer’s production values look like a home haircut? Spin it the other way: what would stop a publisher vetoing an outside editor to keep the work themselves and accrue extra percentage points?

I’ve already made this more complex than I imagined. Suffice it to say: production costs will become a negotiation point.

Help with promotion and marketing

I’m guessing that one of the prime reasons for partnering with a publisher is to gain kudos, exposure and credibility in places we can’t reach by ourselves.

We all know that if a publisher pulls out all the stops they can make a huge difference to a book’s fortunes. But most of the time (ie if they haven’t paid big bucks for the author), they can’t afford to.

What most non-starry authors get is a few mentions in the national press. That can certainly send an indie author reeling with delight. But does it sell copies? The evidence is that it doesn’t. Most books don’t sell unless you keep them constantly on readers’ radar. A splash in the press is short term. Indie authors know they have to keep a sustained campaign of advertising and promoting. The midlist author launch package is little more substantial than a token cork-pop at the book’s birth. It won’t keep the book alive, month in, month out.

There’s worse. At the moment, when you sign a deal, publishers are often secretive or vague about what marketing they will do. They’re used to the writers being so overawed that they never have to explain what exactly will happen or how brief the publicity flare will be.

Indeed, it’s shocking how meagre a publisher’s marketing plan might be. One writer I know was asked for a list of blogs the publisher could contact to run posts about the books. Up until then, the writer had believed the publisher would use their own special contacts, not people the writer already knew about. Another author friend, after two successful books, was sent on a social media course. He learned nothing he couldn’t have gleaned from reading a few blogs.

However, many of my writer friends are excited about the Amazon imprints – even authors who feel they’re finished with traditional publishing. Why? Because Amazon have developed and honed an amazing machine for finding readers. What’s more, the algorithms can work long term with emails and targeted deals. That’s the kind of help we would all take seriously.

Ebooks

I haven’t even mentioned ebooks. As ebook formatting is one of the simplest things for an author to do or source, few of us will need help to make them. Where will a publisher add value? Publicity? The trouble is, their publicity machine is still wedded to print territories, whereas indies are already marketing on the, ahem, wordwide web. Perhaps publishers will start to think globally. Or perhaps ebooks will be left out of publishing deals with indies, as those markets may already be well served.

Distribution

Getting copies into bookshops is one area where indies struggle – and traditional publishers are acknowledged masters. However, go into your local Waterstones or B&N and you’ll be bewildered by the acres of book spines. What’s the likelihood of someone finding your book by chance, even if it’s there? Except for prominent displays (which aren’t given to every author), publicity is what makes readers pick up a book or ask for it to be ordered – and indies can already get onto the wholesale lists at very little cost. We don’t even need to buy the ISBN. So it is my contention that well targeted, long-term publicity is more significant to an author than distribution to a lot of shops. Do feel free to disagree.

Help with development

It probably seems cockeyed to consider this last. We can’t deny that editors can add a vital nurturing influence. Although successful indie authors will already have their infrastructure for making a book good, few of us would dismiss the chance to do it better. If we were convinced.

Equitable arrangements

At the moment a publishing deal is like a fixed-price menu. But the authors of the future will be savvy about publishing. They’ll look for equitable arrangements and publishers will have to be flexible for each situation. A la carte.

No more secrets

Publishers will also need to be more transparent. Right now the culture is to keep the author in the dark. A business relationship can’t be vague like that. And to be fair, many editors do recognise the need for change. But they don’t necessarily have the skills, systems or company culture to reinvent their relationships with authors. They’ve usually got enough to do keeping up with their publishing schedule – having managed an editorial department I know the realities of getting books out, and how diktats often come from lofty management levels that are impossible to fulfil while making the daily deadlines. So this kind of change is going to take time.

Ultimately a fair deal will take account of what each side puts in. Who, in a publisher, is equipped to strike a fair deal with the entrepreneurial author or their agent? The editors? They know about nurturing content, being its shepherd and handling production. But they aren’t skilled in converting this into workable contract terms and profit shares. And why should they be? That’s like expecting your plumber to be able to fix your computer. The other option is the contracts department. But they’re in a legal ivory tower, away from authors and the realities of book production or selling. It’s as if we need a new kind of job in publishers – a professional who can grapple with all of this.

And then there’s the value of judgement. Old-fashioned experience that tells you what works, what standards to stick to and which rules you can flamboyantly break – both in terms of book production and book writing. That might come from a long-established editor – but it might also come from an astute, talented author.

It’s going to be an interesting – and hopefully creative – future.

(This post is adapted from one that appeared on www.nailyournovel.com)

 

A brave new world of super store POD hubs and Frankenstinian books

Standard

Let’s ignore eBooks for bit. We can all prognosticate as much as we want how electronic publishing will dominate the future of how books are produced. Or not.

The printed book is the real paradox of the future of books. Like radio, printing is not going to perish any time soon. The way printed books are produced though will change dramatically. Mainly as a factor of how printed books will get sold in the future.

There are three main players that deliver printed books to the end consumers:

  1. The online vendors which provide cheaper prices and infinite availability, but delayed gratification (like Amazon);
  2. The large chains which provide immediate availability for most books but typically at full price (such as Barnes and Noble); and
  3. The small independently owned bookstores that neither provide a wide spectrum of availability nor competitive prices, but an emotional hub in the community for people who are passionate about books. There are of course varying degrees of intersection amongst these three categories, like the medium-sized chain. The small book store that does lots of business online. And so on and so forth.

Like most people, I am guilty of walking into a Barnes and Noble, browsing for the books I want. Then even before stepping out of the store I usually place my order on Amazon using my phone. That is if I can afford to wait a day or two at the most to receive them. If I can’t, I pay the full price at the store.

The large bookstore chains are doomed, there is no question about that. It’s just a matter of when. Not simply because the online vendors are delivering books even faster, but because the number of books in print is increasing exponentially.

Barnes and Noble cannot and will not survive the Amazon threat.

But what if the future could provide an amalgamation of both the large book stores in in every neighborhood, and the competitive prices of online providers? The answer lies in a three letter word that’s so far has been an insult and telling of what sort of writer you are, but quickly gaining more respectability: POD. Print-on-demand.

Imagine this. You walk into a massive Barnes and Noble-like store where there are no physical books on display for you to buy. Just electronic pods as far as the eye can see where you and other customers can browse for books. Maybe there are no pods. You can use your own mobile device to browse. Even before you get to the store. When you’ve decided, you click on your screen or speak to a sales associate to place an order. Five minutes later after you’ve had a coffee or a bite to eat, the book or books you’ve ordered are ready for you: Printed, trimmed, laminated, packaged and ready to go back home with you. Even a little hot of the press. Just like a fresh baguette. At highly discounted prices.

I am talking any book you can dream of. In any language. In your choice of font size. You even get to choose the stock. Want to save a little money? Then print the cover in gray scale rather than color.

Behind the scenes, highly-automated, advanced print-on-demand futuristic robots do all the work. And the price of each book is based on complicated formulas that calculate royalty, your choice of physical specs, and how much stock and ink are used.

Still not convinced the printed book will last long enough for any corporation to invest heavily in the POD super store model I describe above?

Then let’s dream further and braver into the future.

Why do people love printed books? Mostly because they love flipping pages, and seeing each printed leaf visible in the same dimension, rather than a virtual one as in the case of eBooks. They love the artwork, and to hold a book in public and silently tell the world what they are reading. Readers also love to gauge how much they’ve read and how much they have left. It gives them an incentive to continue reading. And the progress bar of eBooks just doesn’t cut it.

Imagine if in addition to our eReaders, a new sort of book “vehicle” is invented. It looks and and almost feels like a printed book, but it isn’t quite so. It’s a hybrid between the printed and the electronic book. Let’s call it the “Pelectronic Book.” An advanced book shell made of an indestructible paper-like membrane with tiny electronic vascular circuits. Every time you want to read a specific book from your collection, you load it on your Pelectronic device through a USB like port on the back. Maybe even wirelessly. Within milliseconds the 400-500 blank pages of your device get populated with electronic ink that’s virtually indistinguishable from real ink.

Have a particularly long tome like War and Peace that will not fit in your standard 400 leaf Pelectronic book Frankenstein? Have no fear. You can buy page expansions in modules of 50-page units. Install them for the duration of your long read, then remove them when you are back to standard length books to avoid lugging around a heavy device.

The future of book production is coming. And it will be in far more shades of excitement than what the proponents of eBook vs. print would like us to think. We just have to be open and ready for it.