We’ve been talking around ideas of a digital economy, starting with Jan Sassano’s suggestion that corporations like Twitter and Facebook make their money from the value that we, their users, give to them for free. How do we get rewarded for the value we’re bringing to them? (As a musician and ill-paid actor I once knew put it succinctly, “Money is such a nice way of showing your appreciation.”)
We’ve tried brainstorming ideas, though we keep getting caught up in digressions (which has been described as “the only way anything ever gets said”). There’s clearly no obvious answer to this question. Early this afternoon, after someone mentioned Socratic dialogue, I joked that maybe we should create the “Socrates app,” an app that would interrogate you and engage you in a Socratic dialogue. It would be a sort of ELIZA program with an edge. (No, I don’t have any idea how this would really work. But it’s an app! Apps all make lots of money, right? Right.)
Maybe I should crank up the Socrates app right now and have it ask us: “And how do you intend to make money?” Or maybe that’d just be too much like your skeptical parents shooting down your brilliant career plan.
We’ve tossed around ideas about control vs. influence (fame and celebrity of authors and other creators), thick data (deep-diving data about individuals), meaning vs. statistical quantities, and what Jan called the public experience of reading. That last led Wendy Ju to ask, “So, should publishers become special-events planners?”
We’re hardly the first to point out that writers today have to be self-promoters, and that live events have a major role in the ecosystem of publishing. The balance varies: a poet who is published by a small press may actually sell most of their books at live readings, while an economist or business consultant might give away their books as a sort of calling card when they do a public lecture or workshop, which is what they really get paid for. (Does Edward Tufte make his living from selling his books, or from presenting his one-day courses? Both, perhaps.) Academic authors often get their real reimbursement in academic credit and kudos, which translates into professional advancement at their institution, rather than through the pittance they’re actually paid (if any) for an academic book or article.
So is the future of publishing going to be live events? Public reading? Online interactive discussion, annotation, and response? Dan Gillmor said that he gets great value from the comments on his writing that come back to him from his readers, that in fact it adds to and improves his writing. There’s a big difference between applause and laughter at a live event and the approbation of comments on a blog or website, but they’re both response. And neither one pays for the groceries.
Is it possible to be a professional reader? If social media services ought to be paying us for participating in their game, should publishers be paying us to read their books? Or for allowing our responses to be measured, and aggregated and analyzed by the publisher? Maybe. How would that work?