It seems the old models for books are changing. Increasingly, audiences expect content to be free, and there is more competition for their limited attention. As we have been talking about future business models for writers and readers, I have started to reflect on my relationship with Kickstarter. I teach interactive device design classes, and do a fair bit of hobby electronics myself, which is why I’m a regular backer of various electronic device projects that are on the site. Could we start a KickStarter exclusively for writing and reading?
On some level, people are already using KickStarter to fund book projects. I backed my friend Jon’s project to make an exhibition and catalogue, etc. called All Possible Futures recently. A little search/research shows that our very own Andrew Losowsky is involved in a project called HRDCVR, “a book-shaped magazine for the new everyone” which currently has 129 backers for $8,369 pledged of its $150,000 goal—I wonder if that will take off.
Of course, this means we’ll have to have trailers for prospective books. Wait. What? There are already trailers for books? (Who knew?) Trailers will work a lot better for famous writers, or writers with famous friends. And of course, you need a budget, roughly $10k—which, let’s face it, if a writer had on hand they probably shouldn’t be blowing it on a video. Would a sample paragraph be enough? Could we train people to read book treatments?
The other thing that Kickstarter demands is a schedule. Every writing project has a schedule, but it isn’t usually the readers who are watching the clock. Maybe this is why projects like Longshot work, because the schedule is so limited, and the success or failure is thus carefully proscribed. There is a kind of work that is suited to this type of sprint, but maybe so many other works that aren’t. Definitely not something for the modern-day Joseph Hellers. Although, maybe Joseph Heller could have been ferried through his many dry years on the contributions of so many high-school-required-readers-turned-fans.
I do think that a site dedicated to featuring literary projects would be better for both readers and writers than a site where you end up finding a cool book proposal when you were just checking in to see how the LED cat sweater you backed is doing. Maybe more experimental work would happen because people would more easily find the audience their weird project ideas resonated with. Maybe the plaintive customer service inquiries from backer/readers would be an antidote to writer’s block.